Art Direction   |   Graphic Design   |   Illustration  

 The iconic California SuperFAM, celebrates its 10th year in partnership with British Airways and American Airlines! To celebrate this occasion Visit California offered 100 lucky travel agents the opportunity to experience the very best of the California.

The inspiration I gained from the itinerary and all that it had to offer, led me to give the agents snippets of what they could expect on the trip through the means of an illustrated style.

Full, half and quarter page ads were created for Travel Weekley, Selling Travel and TTG magazine in order to drive the campaign further.

The website take-over was one of the many digital assets created for TTG magazine that aided in pushing the campaign, resulting in more sign ups.