Krusovice

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INVOLVEMENT 

Marketing
Advertising
Graphic Design
Web Design

OVERVIEW

The Krusovice on trade activation entitled “The Kings Code” is a campaign to get more people to buy into the brand and believe it is worth paying more for as a premium beer. The campaign is driven by customers purchasing the beer from one of eight flagship bars, receiving a scratch-card, and going online to enter their unique code to see if they’re a winner. 

The visual aesthetics were based on what’s known as a curiosity cabinet. A cabinet that housed all the weird and wonderful things that King Rudolf, Krusovice’s founder, had collected.